Don't Name Your Business Until You Read This Guide

Don't Name Your Business Until You Read This Guide

You’ve decided to start your own business. Congratulations! But before you can do anything, you need to come up with a business name. This can be a daunting task, but don’t worry, we’re here to help.

The first step is to come up with some ideas. Brainstorm as many names as possible, and don’t be afraid to get creative. Once you have a few ideas, it’s time to start narrowing them down. The best way to do this is to ask yourself some questions:

-Is the name easy to remember?

-Is it unique?

-Does it reflect what your business does?

-Is it easy to spell?

-Is it too long or too short?

-Does it sound like a real company?

Once you’ve answered these questions, you should have a few names that are left. Now it’s time to do some research.

Are you excited already? Hold on, let’s dig into it categorically to help you get things right!

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How To Come Up With A Business Name

Assessing Your Brand Identity

The name of your business is one of the most important decisions you’ll make.

Your business name will be the first thing people see, and it will be the foundation of your brand identity. It will also determine how people perceive your company and your product.

Before you can come up with a name, you need to define your brand identity. What are your company’s leading brand attributes? What is your brand promise? What product category does your company belong to?

You also need to analyze your company and the market you’re operating in. What are the competitive dynamics? What are the key trends in your industry? How do you want people to perceive your company?

Conducting Competitor Research

Before you name your business, you need to know who your competition is and what they’re offering.

You need to research your competitors’ products and pricing, as well as their marketing and sales tactics. Examining your competitors’ successes and failures can give you insights into what works and what doesn’t.

You should also look at what perks and discounts your competitors are offering. If you can’t beat them on price, you may be able to offer a better product or service.

Brainstorming Ideas for a Memorable Name

To come up with a memorable name for your business, start by performing a word dump. Write down anything and everything related to your brand that comes to mind.

From there, you can use a thesaurus to come up with more creative options. Once you have a list of potential names, impose creative constraints to narrow down the options.

For example, you might decide that the name must contain no more than three syllables, or it must have an alliterative quality. This can help you find the perfect name for your business.

Making Sure Your Name Is Available

To make sure your business name is available, you need to do a few checks. First, use the USPTO Trademark Electronic Business Center (TEBC) to make sure it isn’t already taken.

Next, check your state’s trademark database for availability. If it’s still open game, there are four ways to register a business name: choosing the LLC, Corporation, Sole Proprietorship or Partnership structure. Make sure to do further research on each one so you can decide what is best for your business.

Selecting the Perfect Business Name

Once you have your ideas, it’s time to narrow them down. When selecting a business name, make sure it meets your state’s naming guidelines.

Also, be wary of choosing a name similar to a competitor’s or one that is hard to spell. A unique and easy-to-remember name can help you stand out in the market and increase your visibility.

The best names often evoke emotion or tell a story. Your business name should be memorable and meaningful, so take the time to find one that truly connects with your brand and your customers.


Coming up with a business name can be tough, but it’s important to put thought into it before you finalize anything.

You want a name that’s memorable, unique, and representative of your brand. You also want to make sure that the name is available as a domain and social media handle.

Use the tips discussed to help you come up with the perfect name for your business.

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